Overview
A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members. The ability to respond to external stimuli is known as sensitivity and inculcating a need to feel, react and acknowledge in a central location with people of varied ethnicities to reach a consensus highlights the usage of Focus Groups.

Our Approach
Our FGD facility is furnished with all modern and mandatoryconveniences courtesy our experienced and steadystrategic partners across APAC, EMEA, LATAM& N. AMERICA. A thorough understanding of the research industry and our pool of reliable strategic partners helps bridge the gap between relevant participants and data insights. TS Lineage Research’s Focus Groups data provides the opportunity to analyze the strength with which an individual holds an opinion delivering all the observation that an individual forms in an order which can facilitate the researcher to resolve whether their view changes in the course of conversationor not.

WHY US

  • Face to Face Interviewer Training Room:
  • Meeting Room with One way mirror to conveniently fit in 10 to 15 participants.
  • Simultaneous interpretation.
  • Comfortable setting for one-on-one interviews or small groups with experienced Moderators to oversee the discussion.
  • Dual audio (discreetly placed microphones).
  • Wide table (medium to large FG), wide screen HD Monitor/TV with High Speed and Wireless Internet Connectivity.
  • Work Area with Telephone and Laser Printer, Complete Office Support Available.